{"product_id":"the-hard-way-book","title":"The Hard Way — By Brad Lea","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eLife teaches every lesson eventually. The question is what tuition you pay. Brad paid it in years — bad calls, missed reps, blown deals, the kind of losses that leave scars you don't post about. This book is those receipts. Every principle he wishes someone had handed him at 20, distilled into the plays that built the life. Not theory. Not fluff. The rules that actually move the needle in sales, in business, and in the mirror.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eYou're going to learn this stuff either way. This book is the shortcut.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLife lessons and universal laws — the rules Brad ran into headfirst so you don't have to\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStory-driven — the mistakes, the wins, the moments that flipped the switch\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFramework for sales · business · life — the trinity every closer has to master\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWritten for anyone chasing success — regardless of where you're starting or how late you're starting\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrad's operating bible in book form · the same principles behind everything he teaches\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBonus: YouTube channel at \u003cstrong\u003eBRADLEA.TV\u003c\/strong\u003e · website at \u003cstrong\u003eBradlea.com\u003c\/strong\u003e · pair the book with the podcast for the full download\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cem\u003eNote: You'll learn these lessons The Hard Way, or you'll learn them by reading The Hard Way. One of those costs you a decade. The other costs you a weekend. Keep it real.\u003c\/em\u003e\u003c\/p\u003e","brand":"Brad Lea","offers":[{"title":"Default Title","offer_id":54862905213227,"sku":null,"price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0840\/4923\/2171\/files\/cover_0144da61-726e-44a2-bcbc-a5d63a5f911f.jpg?v=1785510878","url":"https:\/\/ourreward.store\/products\/the-hard-way-book","provider":"Reward Store","version":"1.0","type":"link"}